Jesher Loi is the third generation business owner and brand guardian of Ya Kun International. Ya Kun International is a regional brand that serves Singapore's heritage breakfast of kaya toast and local coffee. They are currently in 11 countries with over 131 outlets worldwide. Jesher oversees the branding elements of each outlet and ensures brand consistency throughout its operations. He is also actively involved in the regional expansion strategy as Ya Kun goes beyond Singapore's shores. On the side, Jesher is actively involved in the classical music scene among youth and also strives to use the vehicle of business for social good.