Despite 80% of blindness being curable and treatable, older adults still go blind. As blindness progresses with no signs or symptoms, visual complications arise, leading to late treatment yielding poorer results. Inaccessibility, fear and complacency work in tandem which results in older adults not going for regular eye checkups.

Introducing SteadySight, a blindness prevention campaign that tackles the fear of eye health management among older adults through a pop-up exhibitions and free eye screenings, turning a source of fear and anxiety into empowerment.