Shin Lin discovered the importance of efficiency after decades in the construction industry, where she saw firsthand how energy waste and poor system design burdened businesses and the environment. Determined to change this, Susten is focusing to help buildings become smarter, greener, and more cost-efficient. Today, her company pioneers HVAC optimisation and automation technologies, enabling commercial spaces to cut energy use by up to 50%. Recognized for her work in aligning net-zero ambitions with practical solutions, Shin Lin is driving a movement where efficiency becomes the core of sustainability.